the full story about the
ARCH 50/50 BRAND

The Logo
ARCH Hospice provides quality, compassionate care through end-of-life. The circle represents the continuous support they receive from the community that they are able to then give back as a part of the 50/50 fundraiser. It also represents the cycle of life and the impacts of Hospice that live on forever.
Digital Marketing
The primary platform used to advertise the fundraiser is ARCH social media. I created a consistent yet captivating design layout for the graphics. The media ads attract the digital audience and increase the number of buyers to help bring in tens of thousands of dollars in revenue each month.












Print Applications
The branding is carried through to the big cheque when the jackpot is presented to the winners. The draw is advertised throughout the city on billboard signs as well as on rink boards at our local skating rinks in the winter months.